Many webmasters noticed drop in their page rank last week. Some are saying that Google page rank update is in process. Most of the webmasters are complaining about drop in PR. Some webmasters have noticed drop in their incoming links.
It’s for sure that Google is penalizing sites selling text links. Google is against text links as it unnecessarily brings some Google juice to irrelevant sites. The Google guy Matt Cut was pointing this major Google concern about sites selling paid and irrelevant text links. Google also added webmaster feature to report sites selling paid links. This was clearly a red flag about what is going to be in coming days and it is just happening. Matt suggested some ethical ways like if you are selling links on your site then use nofollow tag to these links. Also mention clearly that these are sponsored links.
Google is taking strict action against such sites buy either dropping them completely from search engine results or dropping their page rank. Many web sites dropped from Google results confirmed to be selling paid irrelevant text links and even with some black hat SEO techniques like bad anchor text, hidden keywords, 301 redirect and irrelevant links.
Google is main traffic source for most of the web sites and if you want to grow your business without any obstacle then you have no other option than following the Google rules.
Last month I wrote article on Google webmaster guidelines you should follow when Google started penalizing sites with text links.